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In reply to nevent1q…xtyy
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TL;DR KEY TAKEAWAYS:
- Google claimed they don't use a "domain authority" metric, but the docs show they totally do - it's called "siteAuthority."
- G said clicks don't affect rankings, but there's a whole system called "NavBoost" that uses click data to change search results.
- Google denied having a "sandbox" that holds back new sites, but yep, the docs confirm it exists.
- G assured us Chrome data isn't used for ranking, but surprise! It is.
- The number and diversity of your backlinks still matter a lot.
- Having authors with expertise and authority helps.
- Putting keywords in your title tag and matching search queries is important.
- Google tracks the dates on your pages to determine freshness.
- A lot of long-held SEO theories have been validated, so trust your instincts.
- Creating great content and promoting it well is still the best approach.
- We should experiment more to see what works, rather than just listening to what Google says.
—— https://www.reddit.com/r/SEO/comments/1d2gllz/comment/l60i5zl/

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Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked ... An important thing we can all take away from this is: SEOs know what they are doing. After years of being told we’re wrong it’s good to see